South-Africa based value added services (VAS) company, MoMagic Technologies has formed a joint venture with the Bangladesh-based mobile handset company, Symphony Mobiles, to tap business opportunities in the VAS market in Bangladesh.

Through this joint venture, MoMagic Technologies will get a platform to present advanced and extensive VAS services to customers via Symphony Mobile handsets. On the other hand, collaborating with MoMagic Technologies will help Symphony Mobile to decrease time to market and offer innovative VAS services on real time basis to customers.

MoMagic Technologies intends to provide VAS services to local customers in Bangla language. The company is aiming to reach to a broad user base by offering these services in local language and provide unparalleled VAS experience to them. The initiative will further drive the growth of thriving VAS market in Bangladesh.

Commenting on the partnership, Arun Gupta, chief executive officer and founder, MoMagic Technologies, says, “The partnership between MoMagic Technologies and Symphony Mobiles will enable our customers to access superior quality VAS experience at affordable prices. It is an opportunity for MoMagic Technologies to venture into a new and flourishing VAS market which presents extensive growth prospects."

Aminur Rashid, chairman, Symphony Mobile adds, “According to current market dynamics, the mobile handset value proposition are assessed by the software applications offered by the handset provider. We believe that this venture is an important step in providing a holistic experience to our customers.”