As we see increase in the number of internet users globally, there is also a striking rise of this population in India which is leading to the data growth, manifold in the last few years. Apart from increased penetration of internet, usage of social networks and the growth in adoption of cloud computing are touted to be the drivers of data growth in India.

Cloud computing has transformed the enterprise landscape and has a huge potential especially in the mid-market segment. Globally and especially in the mature markets, enterprises have already shown a significant level of adoption of this technology, spurred by the expansion of offerings from service providers like established telecom operators, who have already earned their trust. Increasing adoption of cloud computing, private cloud and public clouds have also contributed to the growth of data.This rapid adoption of cloud keeps fuelling data growth at an incessant pace.As a growing trend today there are more people connected through mobile devices and networks are enabling innovation.

To deal with all the data volume, diversity, speed and intricacy leading organizations are being forced to adopt multiple systems, including content management, data warehouses, data marts and specialized file systems. The emergence of all this data has also led to a new trend of Big Data in the technology space. This new trend has given birth to Big Data administrators  who will play a critical role in using new technologies and processing power to take a cold, hard (and useful) look at all the data and its business application. The management of all this data has become essential and this practice has helped companies gain an edge over their competitors and optimize their businesses.

Similarly, the data generated in the telecommunications industry has grown magnanimously on the consumer front. The huge demand for smartphones and tablets,along with the increase in consumption of data on internet and use of social networking sites on phones, are fuelling the exponential growth in data. Owing to better prices of internet usage available a majority of the population will be connected to the internet in the near future. Most of these people are connected through mobile devices and networks are enabling internet access almost everywhere. Companies have started to build applications specifically for the mobile/social platform to address the growth in adoption of mobile. Interestingly, growth of cloud based services can be linked to the increased usage of smartphones which can be linked to data generation.

Another factor leading to increasing in smartphone usage and data growth is the availability of a number of service providers. Due to excessive competition enterprise users have a multitude of choices which leads the service produce to provide low tariffs. The reduction in tariffs by Telco’s has encouraged 3G data consumption. Adding to this is availability of other services like 4G/ LTE; cloud-based services for B2B, B2C, B2B2C, and M2M; mobility services such as mobile money, mobile health, and mobile education. These all present a number of challenges to service providers, from the increasing requirements and expectations of customers and the need to optimize costs. Also 3G tariff reductions have boosted usage, in a majority of areas.3G has been one of the leading causes of increased use of data on mobile phones and use of mobile social media. As most of the phones available today are smart phones and support data consumption the adoption of data services and increase in data is unavoidable.

Talking about what drives the growth of the sector;today the IT sector is driven by cloud-delivered services, including both software and data. Its form is dominated by technology’s ‘consumerisation’, even as business services are delivered to enterprises. Software design and installation are replaced by service analysis for data security, systems availability, and responsiveness. A rapid rise in the adoption of tablets, and smart phones, amongst employees, has pushed corporates to allow employees to use their personal mobile devices to access the corporate network. This has started a new trend of BYOD (Bring Your Own Device).BYOD as a phenomenon allows employees to bring their own device to their work front and access official data. Further encouraging BYOD are factors like wide network connectivity, continued access to files and emails, variety of mobile apps and solutions designed for the enterprise and last but not the least, the growth of social media. This revolution has taken most enterprises by storm almost replacing the traditional enterprise model where an employee used to come to work and use company’s IT Infrastructure to work.  It has evolved over the time and has given rise to new technologically advanced workforces, thus reshaping the way IT is purchased, managed, delivered, and secured.

With the BYOD culture being adopted in a majority of organizations Enterprise Mobility Management has become the need of the hour. Enterprise mobility management has several dimensions including security, application management and financial management. CA is completely aligned on this model and in fact a step ahead as we cover MDM, MCM, and MEM under the EMM suite. CA MDM (Mobile Device Management) is a simple, scalable solution which is able to provide CSPs the basic capabilities necessary to secure and manage mobile users, devices and apps. For over twenty years CA Technologies has helped companies manage high-performance IT services supporting the business. Now, busy IT & security teams like yours’ can manage mobile devices as easily as they can manage desktops, virtualized resources or cloud services. MDM is the answer to the management of provisioning, configuration, availability, and overall management of a domain of mobile devices. In the telecom sector MDM is important as it helps in data security, usability and efficient delivery of services along with these it also becomes a new source of revenue as MDM can be added in a product portfolio for corporates. It helps  IT gain real-time insight into mobile device status & usage, along with automated device enrollment, configuration and decommissioning also enabling  finance gains a way to control costs with real-time analytics for telecom expense management.

BYOD offers advantages such as increased productivity, though it is also a leading cause of worry for CIO’s. Due to access of work-related spreadsheets, emails, calendars and other files on personal devices, the security of data has been a major concern. CIOs need to assure the implementation of BYOD security policies to ensure data protection and data security.

Due to all the factors mentioned above it has become a necessity to manage and protect data. There is a number of data management software available in the market which address the need of CIO’s of corporations. The adoption of these software ensures security of data, recovery of data and derivation of business intelligence. At CA Technologies, our solution is based on SAP Afaria, the industry’s most robust market leading product, which goes well beyond MDM and delivers MAM (Mobile Application Management), MCM (Mobile Content Management) and MSM (Mobility Systems Management). CSPs will benefit from the best MDM product.

With the improvement of performance and costs, IT leaders can afford to perform analytics and simulation for every action taken in the business days. CIO’s recognise the importance of data management and this is the need of the hour is its management.