MAXX Mobiles has announced plans to expand its operations in Bangladesh. As part of this, the vendor will initially launch 12 new handsets aimed at consumers across all segments.

MyOne Technology Limited has been appointed as the national distributor of the company's products in the Bangladesh market.

Commenting on entering Bangladesh, Ajjay Agarwal, CMD, MAXX Group said, “The market in Bangladesh is as dynamic as the market in India with a clear demand for good quality contemporary handsets at reasonable prices. Our value for money proposition is, hence, the absolute right fit for consumers in Bangladesh. Keeping the local essence in mind, we have customised handsets with Bangla language and keypads. We intend to design more phones in the near future based on feedback from our Bangla users and we will aim to grab substantial amount of market share.”