Sony Ericsson announced the game changing Xperia PLAY, the latest phone in its Xperia range of Android based smartphones.

Xperia PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.

In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson's existing range of Xperia smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant multi-touch screen and great social networking features.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm's optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so Xperia PLAY users can enjoy long hours of battery life and game time.

Rikko Sakaguchi, Executive Vice President and Chief Creation Officer at Sony Ericsson commented: "Today is a very proud moment for Sony Ericsson as we bring something truly revolutionary to the market. Living up to our vision of Communication Entertainment, Xperia PLAY will forever change the way people think about smartphones and mobile gaming."

Xperia PLAY will run on Gingerbread (version 2.3), the latest version of Google's Android platform. The Xperia PLAY will also be the first PlayStation Certified device. This means it will have access to PlayStation game content provided through the PlayStation Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.

Kazuo Hirai, President of Networked Products and Services Group at Sony Corporation said: "I am delighted to see Xperia PLAY as the first PlayStation Certified smartphone to hit the market. Xperia PLAY provides a unique consumer offering and is yet another example of great products and services coming to market that leverage Sony's strong assets."

Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available via the Android^TM Marketplace. Leading franchises coming to Xperia PLAY includes The Sims 3 and FIFA 10 for mobile. GLU Mobile/Activision will be bringing Guitar Hero while Gameloft's titles include Assassins Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.

Sakaguchi continued: "The launch of Xperia PLAY could not have been possible without the close collaboration of both Google and Sony Computer Entertainment. The commitment of so many industry leading game publishers further demonstrates that Xperia PLAY will deliver on the long-held expectations from consumers the world over."