Vodafone India has introduced a double data offer for its subscribers in the Mumbai circle. As part of the offer, pre-paid customers availing data recharge through 121 or through the special offers section on the Vodafone India website and MyVodafone application will have access to double the value of the chosen data pack. The offer for additional free data usage is valid on all Vodafone pre-paid data recharge packs offered in the Mumbai circle.

Vodafone India’s move to offer users double data usage at no extra cost comes at a time, when the industry could witness subscriber following the commercial launch of Bharti Airtel 4G services in the city.

At present, Vodafone India is the leading mobile service provider in the Mumbai circle with a 32 per cent revenue share. With 4.8 million data users in the Mumbai circle, out of a total subscriber base of 8.4 million, the operator has witnessed overall data usage in the circle grow at 53 per cent in the last one year. Data has been a key contributor to Vodafone India’s growth in the Mumbai circle as 82 per cent of the operator’s subscribers in the circle have data enabled handsets.