Mahindra Comviva, the global leader in providing mobility solutions, has introduced mobiquity Wallet, a cutting-edge digital wallet platform. This is amongst the first of its kind fully integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy (BLE). It will offer security, ease of use and rich features to the customers of banks, telecom operators and retailers across the globe. The platform will bring in agility to develop an ecosystem and increase revenues from existing customers and simultaneously boost customer acquisitions.

Mahindra Comviva’s mobiquity Wallet is a secure, easy to use and feature-rich digital wallet solution that works on multiple connected devices. It offers support for personalization, multiple value-added services and payment methods to enrich consumers’ path to purchase. To the wallet provider and their partners, it offers a robust and flexible platform, combining innovations in payments with attention to human factor, behavior-centered experience design and cutting edge digital technology.

Srinivas Nidugondi, Senior VP and Head of Mobile Financial Solutions, Mahindra Comviva said “Consumer needs are constantly evolving and we are proud to launch a digital wallet solution that focuses on consumer experience and purchase journey for payments. mobiquity Wallet aims to deliver a connected experience to the consumers and is designed to support a large and complex ecosystem.”

mobiquity Wallet leverages enabling technologies such as NFC, QR code and BLE for enhancing user experience by offering context aware payments. It bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments. It can support integration into a merchant’s existing mobile application or web portal through checkout or allow in-app shopping by simply integrating into the merchant’s ERP.

“Our mobiquity Wallet will allow businesses to re-engage and connect directly with their consumers, drive growth, and deepen their brand image by staying relevant to the change in markets and behaviours’,” added Srinivas.

The solution will enable businesses and their partners to fully leverage the potential of social media and data analytics for word of mouth advertising and one-on-one marketing. It will also help realize the full potential in a customer’s path to purchase, from discovery and payments to inducements and loyalty.