Motorola forms a strategic alliance with Bharti Teletech
December 15, 2005
Motorola has restructured its distribution strategy in India by forming a strategic alliance with Bharti Teletech. Under the deal, Bharti Teletech, the telephone instrument manufacturing enterprise of Bharti, will be the national distributor for Motorola's GSM mobile handsets in India. The strategic tie-up is aimed at boosting sales in India. Bharti Teletech is India's largest manufacturer of fixed line phones and the tie-up will open up its network of 200 distributors and 12,000 retail outlets countrywide to Motorola, which currently has 6,000 outlets of its own. Bharti hopes to expand its network to 300 distributors and 15,000 retailers by March 2006.
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