What are Acer's plans for the Indian handset market?

The smartphone market in India is currently estimated at 3.5 million units and is expected to be about 4 million units during this calendar year.  Acer has an array of handsets for its customers which will be launched shortly. We are going to increase our market share and presence across segments through new product launches.

The new product launches will include entry level handsets BeTouch E120 and another touch screen plus QWERTY handset. Both these handsets will be launched as part of Acer’s Betouch series.

What is your strategy for tackling competition from more seasoned vendors?

Acer has a strong channel partner network with around 200 partners to market its smartphones. The company soon plans to increase its channel base by 100 per cent.  People have access to Acer’s products in as many as 120 cities across the country.

Acer is working on an aggressive strategy to push the growth for its smartphone division in India. Acer plans to target a 5 per cent market share in the Indian smartphone segment.

What is the company’s roadmap for the next two to three years?

Even though the share of smartphone in the Indian mobile market is quite small as of now, Acer expects the Indian market to grow at a much faster pace as compared to other global markets.  To increase its share in the Indian market, the company plans to launch more products in various categories such as Mobile Internet devices (MIDs), tablet personal computers (PCs) and e-readers.