Bharti Airtel has inked a managed value added service (VAS) deal under a strategic partnership model with Mahindra Comviva for its Bangladesh operations.

As part of this three-year deal, Mahindra Comviva will manage Bharti Airtel’s service delivery platform inclusive of Mahindra Comviva’s deployed products like messaging service delivery platform (MSDP), unstructured supplementary service data (USSD), bulk messaging gateway (BMG) and dBILL VAS charging solution.

With this, Mahindra Comviva will now manage Bharti Airtel’s VAS services across all operations in 20 countries in Asia and Africa. At present, Mahindra Comviva is managing over 4000 VAS nodes for Airtel Africa in 17 countries, Airtel India and Airtel Sri Lanka from various partners to meet defined service-level agreements.

In addition to managing the VAS nodes, Mahindra Comviva will provide 24/7 VAS monitoring and will help Airtel Bangladesh to optimize their data center operational costs by 15-25 per cent and savings of up to 20 per cent on overall capex. This end-to-end service management will further help Airtel Bangladesh to improve overall customer experience.