Syed Mohammad Nishad has joined the One97 communication team as vice president, sales and marketing in the ‘Mobiles in Marketing & Advertising’ space. Nishad comes with more than 13 years of experience in various brand and marketing communication initiatives. His last assignment before joining One97 was to establish Solutions Digitas as a full service marketing services agency as the country head  in Kuala Lumpur for Malaysia.

He has been working with Wunderman India the direct marketing agency of Y&R and advertising agencies like McCann-Erickson, Rediffusion DY&R and Triton Communications apart from being part of the space marketing team of media houses like the Hindustan Times and the Indian Express.  He has had a proven record of accomplishment in planning and leading comprehensive marketing strategies/plan in support of business goals and objectives of clients.

He brings to the table varied experiences in industries like information technology (hardware, software, telecom service providers, networking, etc), tobacco, NGO/Non-profit organizations, consumer durables, banking,  industrial, automobile, apparel/footwear, paints, steel, lubricants, alcohol, FMCG, paper, health services, wellness, entertainment, etc.

Educationally he has graduated as a professional social worker from Jamia School of Social Work and is a communication post graduate from The Delhi School of Communication.