IT Trends to look out for in 2014 Information Technology [IT] tends to see the bright sun in 2014 in the areas of cloud services for SMBs and individual consumers, big data analysis and visualization tools and techniques, augmented reality, and last but not the least internet of things [IoT]. Cloud services has been around for a while and was majorly the area that was of focus for large enterprises however, with more and more consumers becom...

How to do substantial digital marketing Digital marketing is about reaching, attracting and converting customers leveraging the newer and much more sophisticated (than traditional media) technology mediums. It uses, whether online or offline, various devices, and multiple interfaces – social, websites, mobile apps, etc. Amongst other things, digital marketing enables precise targeting and positioning, delivers contextual experiences and interactions...