Reliance Jio Infocomm Limited is likely to invest in long-term evolution (LTE) Broadcast technology which may help the company offer better video services, states the recent LTE Broadcast (LTE Multicast) market status report by Global Mobile Supplier Association (GSA). 

According to GSA, about 16 mobile network operators are currently working with systems providers and broadcast content owners, in Australia, China, France, Germany, India, the Netherlands, the Philippines, Portugal, Singapore, South Korea, UAE, UK and the USA. The operators who are investing in the technology include AT&T, Verizon Wireless, EE, Three, KPN, Orange, Vodafone, Meo, Etisalat, SingTel, China Mobile, China Telecom, Smart and Telstra.

Alan Hadden, President of GSA, says, “LTE Broadcast technology enables innovative and profitable business opportunities for mobile network operators. The report lists several use cases, which are constantly expanding, and new business models, which will evolve.” 

LTE Broadcast is one of the key features that supports all specified bandwidths and formats of LTE in all technology platforms. By using LTE Broadcast enabled by evolved multimedia broadcast multicast service technology, operators can manage network assets more efficiently by multicasting popular content sought by multiple subscribers, such as live TV broadcasts, or tailored content for sporting events in stadiums or other venues. The first LTE Broadcast service was commercially launched by KT in South Korea in January 2014.