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Vodafone report indicates growing adoption of M2M services globally

Viewpoint , July 07, 2014

Vodafone has published its second annual ‘M2M Adoption Barometer’ -  a global survey of the machine-to-machine (M2M) market.  As per the report, M2M adoption has increased by more than 80 per cent, with over a fifth of companies now actively using the technology. M2M, which connects previously isolated machines or devices to the internet to make the ‘Internet of Things’ possible, is set to grow from 4.4 billion connected devices in 2014 to 10.3 billion by 2018.

The survey, carried out by Circle Research, was carried across more than 600 executives involved in setting M2M strategy in seven key industries across 14 countries.

Automotive, consumer electronics, and energy and utilities are the three sectors which have emerged as front runners in M2M space, with each having nearly 30 per cent adoption rate.  Automotive is the most mature of the sectors where M2M has become an enabler for additional services such as remote maintenance and infotainment.  M2M adoption in energy and utilities is also growing rapidly as ‘smart’ home and office services such as intelligent heating and connected security gain popularity.

Further, the consumer electronics sector is at the forefront of a shift from the warehouse to the living room. This uptake is being fuelled by the use of M2M in connected devices such as smart televisions and games consoles.  The research shows that nearly three quarters of consumer electronics companies will adopt some form of M2M by 2016, whether for new products, logistics or production.

Similarly, the report anticipates that 57 per cent of healthcare and life sciences companies will adopt M2M technologies by 2016. Uptake in the transport and logistics sector will be driven by fleet management benefits.

While organisations are increasingly seeing a return on investment from M2M than last year, there remain barriers to adoption, including managing security concerns and the challenges of global deployment.

As predicted in Vodafone M2M Adoption Barometer Report 2013, the US has been overtaken by the Asia Pacific region as the geography with the widest adoption of M2M. This year’s report suggests that by 2016 the gap will be negligible.

“This year’s report leaves no doubt that momentum is accelerating as companies begin to realise the commercial potential of the Internet of Things. This technology is transforming whole industries as companies find new ways to operate and engage with their customers.  M2M is moving from the back-office to centre stage”, said Director of Machine-to-Machine, Vodafone, Erik Brenneis.

“The most interesting finding from my perspective is the range of different reasons companies are giving for deploying M2M. Historically, M2M technologies have tended to be bolted on to add an additional cool product feature or to monitor some kind of internal process. We now see M2M is becoming fundamental to how organisations do business; in some cases, M2M adoption is also creating new business opportunities. These technologies are radically changing the way in which companies serve - and communicate with - their customers”, said Matt Hatton, Principal Analyst at Machina Research.

For more details refer to the Report.

 
 

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