India is currently witnessing the second generation telecom revolution where data services are gaining more popularity. The coming year will see more and more solution for enterprises and small and medium enterprises taking advantage of the increased mobile broadband penetration. Since the end clients is consuming more and more information on their mobile and tablets, organisations will be targeting these screens to make their services available in the hand of the consumers. Similarly, customer resource management (CRM) and enterprise resource planning (ERP) software will move out of the standalone computers and will move into the hand of the employees. Employees will be able to access and perform majority of tasks on the move.

Real Estate industry will also witness the same level of automation. The client facing organisations of the overall value chain who are the real estate consultants haVE already embraced various CRM and ERP application to manage their day to day activities starting from Campaign Management, Lead Management, Task Management to Property, Projects and Booking Management. Indian Real Estate consultants are primarily using solutions from SAP, RealtoExpress and Salesforce. As the acceptability of the CRM and ERP is gaining popularity these organisation are now looking forward for mobility solutions to achieve further efficiencies. The job profile of real estate consultants is such that they to be in the field for longer time but at the same time they require ERP tools to carry out critical functions efficiently.

In the coming years Real Estate Consultancy Industry will witness increasing usage of analytical tools in their day to day operations. These tools will be used to determine which existing clients to be targeted be it “pitching new products” or “selling of the existing inventories” of the clients. A CRM/ERP system will enable an organisation to manage such activities efficiently.

Sales forecasting tools will also witness significant uptake in this sector as more and more organisations managing their data will look forward to creating a live data base.