Vodafone Essar has launched the Vodafone Mobile Application Store. Powered by Appia, the store provides Vodafone subscribers with over 10,000 free and paid applications for any handset across major mobile operating systems including Android, Java, Symbian and Blackberry.

“We are excited to partner with Appia to offer this Store to Vodafone subscribers,” said Kumar Ramanathan, CMO, Vodafone Essar. “

The Vodafone Application Store includes over 10,000 application titles across all popular categories including games, entertainment, social networking and local culture, offering a one-stop shop for all Vodafone customers to purchase and download applications and games for use on their GPRS-enabled handsets.

The catalog also includes content from local providers, including Hungama, India Games and Nazara, Spice, and Vodafone-branded applications like Portfolio Tracker, Vodafone TV, and Chhota Comics.