Sony Ericsson has announced the FingerTALK campaign with the expansion of its Xperia range of handsets in the Indian market.

Packed with better social media integration, smarter features, and access to over 250,000 apps on the Android market, the new portfolio, including the Xperia neo V and Xperia pro house the Mobile Bravia engine; the xLOUD for enhanced sound output; the Noise Shield feature for noise cancellation; the 3D Panorama Sweep application and the Exmor R facility.

As part of the go-to-market strategy for this launch, Sony Ericsson has collaborated with Bharti Airtel to offer customers 500 MB per month of free 3G or 2G data usage for the first three months from the time of purchase.

In addition, Airtel mobile customers purchasing these Xperia devices can avail free Mobile TV for 200 minutes or 2 months, whichever earlier.

Commenting on the launch, P. Balaji, managing director, Sony Ericsson India said, “We are delighted to partner with Airtel. This has further strengthened our consumer value proposition for the new Xperia mobiles. While Sony Ericsson will bring a powerful 3G experience with Airtel through this integrated offer, Airtel is empowering the new devices to deliver hi-speed communication entertainment options to users, on-the-go. With prices starting at Rs 9000, our multi-tasking smartphones are the most affordable and feature-rich Android smartphones at 1 GHz.”