Putting the customers first, Zen mobile today launched a revolutionary new handset that will redefine the ‘first-time-user’ handset market – the Zen X414. Priced at just Rs 1,799, the X414 offers the biggest screen of 2.4 inches in this price category packed with powerful multimedia features.

Commenting on the launch of this truly ground-breaking handset, Deepesh Gupta, MD, Zen Mobile commented, “till date, a first time user in entry level market had to be content with a small screen and a few multimedia features that he can enjoy on his handset for a couple of hours on a single charge. We aim to change it all with the launch of X414 as it offers the Biggest screen of 2.4 inches in this category coupled with powerful multimedia features such as mp3 & mp4 player, FM radio with recording, a powerful led torch and a battery back-up of 40days on stand-by.”

The X414 is designed from the feedback which Zen Mobile has garnered from its extensive distribution reach of 25000+ retail touch points across India, and encompasses all the features that a first-time handset user aspires to have in his First Phone. The ‘consumer connect’ program of Zen Mobile revealed that a customer making his first ever mobile handset purchase craves for a cinema experience from his phone in addition to the basic connectivity. Translating this feedback into reality, Zen Mobile started working with its in-house design in collaboration with its R&D and technology arm, introduced the Zen X414 at an unbeatable price.

The dual SIM handset powered by 1800mAh battery ensures a long battery back of up to 40 days. The 3.5mm audio jack in the X414 enables the consumers to plug in their speakers and enjoy a superior multimedia experience. The Zen X414 is a GPRS and WAP enabled handset which makes web browsing and downloading of content easier and faster for users. In addition, the handset also comes with a USB connector that lets you connect to your computer for seamless transfer of data and files.

Poised as a ‘Game Changer’, Zen X414 rides high on style with the golden black dual tone body along with spaced out keypad.