Flipkart has partnered with Spice Hotspot to showcase its phone portfolio in the latter’s retail stores across the country.

Under an assisted e-commerce model, the two companies will set up exclusive experience zones in Spice Hotspot’s retail stores with the live demo of Flipkart’s exclusive phones on display. This will give an opportunity to the customers to get a first-hand experience of the phones before placing an order. Further, the store staff will assist them in placing their order on the Flipkart app and customers will have the option to take the delivery of the phones at the same store or at their home.

This partnership is aimed at reaching out to a larger target audience and helping the customers place their order conveniently at a store near them.