BSNL has launched multi-play service offerings such as internet protocol television (IPTV) and video-on-demand for its broadband customers. The company is targeting 70,000 customers for its multi-play service over the next year. Meanwhile, the PSU will invest Rs 8 billion per year for the next three years in order to extend its broadband coverage to 1,000 cities, 20,000 villages and 100 blocks in the rural areas.