Smartphone manufacturer Micromax has made a strategic investment in the mobile application Scandid.

Scandid is a free mobile shopping discovery and price comparison app, which enables the consumers to compare prices across 10 million products from 200 online merchants. Scandid also provides information about local neighbourhood retailers. 

According to Micromax, Scandid’d presence on the company’s smartphones will provide a rich shopping experience to the users. On the other hand, the investment is expected to help Scandid reach the last mile customer and strengthen its position as a mobile shopping destination.