Bengaluru-based cloud software solutions company, Capillary Technologies, has raised $45 million in a Series C round funding led by private equity (PE) firm Warburg Pincus. The company’s existing investors, Sequoia Capital and Norwest Venture Partners had also participated in the round.

The company will use the funding to develop omni-channel engagement and superior integration with social media and mobile to deliver a better customer experience. To this end, the company has also acquired Hyderabad-based multichannel commerce provider MartJack.

Capillary Technologies uses mobile technology to help brick and mortar retailers interact with customers. With the availability of more funds, the company aims to expand its offerings both offline and online.