Idea Cellular has hiked its mobile data rates by up to 100 per cent for its pre-paid customers in the NCR region. The new rates came into effect from June 3, 2015. The company is reportedly planning to increase the data tariffs in more circles in the coming days.

As per the new rates, customers will be able to avail only 1.5 GB of 2G mobile internet data for Rs 255 against 3 GB offered to them earlier at the same price. The company has also made changes in most of recharge vouchers for 2G and 3G services.

Idea has reduced the 3G mobile internet limit in its scheme offered for Rs 755. The customers will get only 3 GB of mobile data for Rs 755 against 4 GB offered earlier. Meanwhile, the 1 GB, 3G pack with a validity of 28 days will now cost Rs 295 against Rs 249 earlier. Further, a 1 GB, 2G data pack will now come for Rs 195 with 28 days validity as against Rs 175 earlier.

The company has also reduced validity of various packs. For instance, customers will be able to avail a validity of 7 days with a recharge of Rs 247 for 1 GB, while earlier it used to be priced at Rs 249 with 28 days validity. Idea customers will have to pay 27.5 per cent more for 500 MB pack on 2G network. They will be charged Rs 125 for this pack compared to Rs 98 earlier.