Reliance Communications (RCOM) has launched Smartcare on Twitter that will provide a host of account management services to its wireless subscribers via the social networking site.

This new customer service initiative platform will let users explore a range of account information and services without having to reach out to traditional customer service representatives.

The service will allow customers to tweet to '@RelianceMobile', using specific keywords and hash-tags in order to get account information such as their balance or outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, among other services.

The service is based on real-time back-end analytics tracking to enable customers to make informed choices and customise their accounts as per their preferences and usage requirements.