Parag Arora has been appointed as the area vice president of the Indian subcontinent by Citrix, a US-based multinational software company. Arora has been with Citrix for over two and a half years, where he was leading the company’s enterprise and public sector businesses. As part of his new role, he will now be responsible for driving Citrix business with enterprise and field sales, consulting services, technical pre sales and the post sales functions across India, Sri Lanka and Bangladesh.

According to the company, his appointment has been in response to an increased adoption of Citrix virtualization, mobility management, networking and cloud services solutions over the last few years in the Indian subcontinent.