Vodafone Essar has launched the Go BBM BlackBerry services plan for subscribers. This plan offers unlimited access to the BlackBerry Messenger service (BBM) for Rs 5 per day or Rs 129 per month for prepaid and at Rs 129 per month for post-paid subscribers.

 Additionally, as a part of the introductory offer, subscribers who purchase the BlackBerry Curve 8520 and the BlackBerry Curve 9300 until February 2012 can avail of one year of unlimited access to BBM services from the date of purchase.

Speaking about the new service, Kumar Ramanathan, CMO, Vodafone Essar said, “At Vodafone we consistently strive to come up with innovative products and services that not only offers convenience but also value to our esteemed customers. Our Go BBM plan aims to extend the BBM service to our customers across segments at affordable prices. BBM is a powerful and popular service used by a significant segment of our customers to stay connected and we are confident that this service will gain further popularity with this new plan.”

Krishnadeep Baruah – Director of Marketing, India, Research in Motion India, said, "We are pleased to work with Vodafone to offer the rich communications features and unique user experience of BBM in an affordable service plan to BlackBerry customers in India. Go BBM service plan from Vodafone is an attractive offering that will enable more users to choose and enjoy BlackBerry smartphones and service as per their preferences."