After suggesting the idea of ‘breaking the language barrier’ by using the mobile phone, Idea Cellular has now launched the country’s first ever online reality show, Idea Language Champion to demonstrate that networking on the internet can also help millions of people communicate with those speaking a different language, without actually knowing the language.
Idea Language Quest comprises of a range of online tasks and quizzes in different languages which participants would need to solve at every step of the game. The contest allows users to gather information from their network of friends, using various social media platforms like Facebook and Twitter.
Announcing this initiative, Himanshu Kapania, director, operations, Idea Cellular, said “Idea Language Champion offers a unique opportunity to the net-savvy Indian youth to network with friends and exhibit their social networking prowess in their quest to bridge the language barrier often faced by people in a multilingual country like India.”
Through the various levels of the online contest, participants will get a virtual tour of different states of India where they would come across questions and situations to communicate in different languages. Each stage presents a situation based task in a particular state. Participants can accumulate points for their ability to network with more and more friends who can help them out with the language barriers they come across during the contest by commenting on their Facebook status updates.
The short listed candidates will then get a chance to establish their candidature for the 4 finalists in Phase II of the competition. For this, they need to upload a video projecting ‘Why should he/she be chosen the Idea Language Champion?’ with few sentences in his/her mother tongue. Based on their content uploads, the four finalists from the online contest will be selected by our esteemed panel of judges.
The show will then be taken to the real world where the four finalists will be sent out to four different locations in the country giving them an opportunity to demonstrate how they can overcome language barriers while communicating with others speaking a different language. Each user will be given an Idea connection through which they will be able to network with their friends and document their quest from the real world situations that they face during the on-ground tasks.
The most liked and supported candidate, from this five-day on-ground quest, will be crowned the winner of the Idea Language Quest. The winner will walk away with the grand prize of free return air tickets and hotel stay of three nights and four days for two people in Bangkok. Each of the four finalists will get free domestic return air tickets with five days hotel stay in the city where they traveled during their on-ground leg of the competition. Cleartrip, the travel partner for Idea Language Contest, will also offer discount vouchers worth Rs. 1,000 each to registered users.