Tata Teleservices Limited (TTSL) has launched a Commonwealth 2010 value added services portfolio for customers. The service provides Commonwealth Games information to subscribers via real-time updates, happenings, alerts, results, etc.

TTSL customers can access four services, Commonwealth Games on SMS, Commonwealth Games Zone, Commonwealth Games Radio and Commonwealth Games Theme as their Welcome Tune.  Similarly, DOCOMO customers can avail of the Commonwealth Games on SMS, Download of Commonwealth Theme Songs by A.R. Rehman and Kailash Kher as My Song, Commonwealth Games on Radio and a Special Zone on the DOCOMO Dive In portal portfolio.

Three services are available to Virgin Mobile customers, a Special SMS Pack, a CWG Special Tring Tunes and CWG Special Zone on the vBytes Portal. These services are applicable across all telecom circles, and each mobile brand will offer differentiated services to prepaid and post-paid customers.

“The fact that our country is hosting the XIXth Commonwealth Games is a matter of national pride for us. We are delighted to announce this association with the Commonwealth Games—with the introduction of a dedicated VAS portfolio that offers information, entertainment, facts, etc. on CWG 2010,” commented Deepak Gulati, Executive President, Mobility Business Division, TTSL. “All TTSL customers, be they on the Tata Indicom, TATA DOCOMO or Virgin Mobile network, can access these differentiated services, at any point, on the fly. We have always encouraged the usage of VAS by providing innovative offers and services for our customers. The wide portfolio of VAS offerings caters to the interests of every segment, be it youth, housewives or working professionals,” he added.