Idea Cellular has launched its ‘3G Roll Over’ data pack for its postpaid subscribers in India. This data pack will allow Idea’s postpaid subscribers to carry forward their unused 3G data balance to next month without any extra charges.

The roll over benefit is applicable on all Idea postpaid 3G limited data packs offering minimum of 1 GB data, on a pan-Indian level (excluding Orissa). The 3G data pack will enable its postpaid subscribers to access uninterrupted 3G internet from previous month’s data balance by carrying it forward into the next billing cycle.

Speaking on the first-of-its-kind initiative, Sashi Shankar, chief marketing officer, Idea Cellular said, “With our new Roll Over 3G data pack, postpaid subscribers will not lose out on unused data balances at the end of their billing cycle. We believe, this customer centric approach will enhance customer satisfaction and boost data usage amongst our subscribers.”