Bharti has also launched new schemes targeted at the youth, women and senior citizens. The product for the youth segment, called Friendz, has been launched on a prepaid card and offers facilities like group chat, group messaging and phone-to-phone recharge. Under the Ladies Special, women will be allowed to call three local Airtel numbers at a discounted rate of Re 0.50 per minute. And senior citizens can make outstation calls to one specified number at a lower rate of Re 1 per minute and a local call to one number at Re 0.50 per minute.