MobiKwik has appointed Saurabh Srivastava as chief marketing officer (CMO) of the company. As CMO, he will lead the company’s marketing initiatives and will be a part of MobiKwik’s core leadership team.

Prior to joining MobiKwik, Srivastava was associated with ixigo.com as vice-president - marketing and product strategy. He has over 13 years of industry experience in consumer centric businesses and has worked with consumer and media companies such as Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB.